WELCOME TO MARTINLANUS
PUSHING YOUR BRAND
MAXIMIZING RESULTS
MY SERVICES
MARKETING STRATEGY
I help businesses develop data-driven marketing strategies to drive growth and engagement. My expertise includes:
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Market Positioning & Brand Strategy – Defining a unique value proposition to stand out.
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Customer & Competitive Analysis – Leveraging insights to refine targeting and messaging.
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Campaign Planning & Execution – Designing high-impact marketing initiatives for maximum ROI.
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Performance Analytics & Optimization – Tracking key metrics to refine strategies and improve results.
I provide actionable strategies that align with business goals and drive measurable success.
DASHBOARDS & DATA VIZ
Transform raw data into clear, insightful, and actionable visualizations.
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Custom Dashboard Development – Creating interactive, user-friendly dashboards tailored to your business needs.
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Data Storytelling & Visualization – Designing compelling visual narratives that make complex data easy to understand.
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Tool Selection & Implementation – Assisting in choosing and integrating the right BI tools (Power BI, Tableau, Looker, etc.).
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Training & Best Practices – Empowering teams with the skills to use and maintain dashboards effectively.
PRODUCT MARKETING
I help businesses define, position, and launch products with data-driven marketing strategies. My expertise includes:
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Go-to-Market Strategy – Developing comprehensive launch plans to maximize product adoption.
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Positioning & Messaging – Crafting compelling value propositions that resonate with target audiences.
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Customer & Market Research – Analyzing trends, competitors, and customer insights to refine marketing efforts.
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Marketing Analytics & Performance Tracking – Using data to measure and optimize marketing impact.
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Content & Campaign Strategy – Creating and executing high-impact marketing initiatives.
PROJECT MANAGEMENT
I provide expert guidance to help businesses plan, execute, and optimize projects efficiently.
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Project Planning & Roadmapping – Defining clear goals, milestones, and deliverables for successful execution.
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Agile & Traditional Methodologies – Implementing best practices in Agile, Scrum, or Waterfall methodologies.
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Resource & Risk Management – Ensuring projects stay on track with proper resource allocation and risk mitigation.
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Process Optimization – Streamlining workflows to improve efficiency and reduce bottlenecks.
ABOUT ME
With more than two decades of experience in digital marketing, data, ux, game and design I amassed a wealth of skills that give me a macro view of any project I undertake. I’m a growth hacker with a passion for data and performance. I pride myself in growing any project fast and efficiently.
CLIENTS
I had the privilege of working with a wide range of clients and companies, from startups to established brands, providing effective solutions that have boosted their growth and market presence.
